At a high-profile event at its Cupertino, California headquarters, Apple showed off four new smartphones, including a larger 6.7-inch iPhone 14 Plus model and a rethinking of the much-maligned iPhone 14 Plus. An updated version of the iPhone 14 Pro. In typical Apple fashion, the devices also offer better battery life and camera features than the year before.
The biggest surprise, however, may be the price: The iPhone 14 and 14 Plus start at $799 and $899, respectively, the same starting price as last year’s models. The iPhone 14 Pro and Pro Max start at $999 and $1,099, respectively, also unchanged from last year. Analysts generally predict that Apple will increase the price of high-end models by $100.
“It’s impressive that Apple maintained year-over-year pricing with the new iPhone 14 devices in the U.S.,” said Ben Wood, principal analyst at market research firm CCS Insight. “We had expected inflation, increased production and parts costs and Other costs, such as more expensive shipping, will cause Apple to increase retail prices.”
For Apple, the stakes are always high to convince customers to upgrade their devices, especially the iPhone, which remains its core product. That task could be made more difficult this year amid broader economic jitters, including fears of a looming recession.
Throughout the event, Apple appeared to alternate between using its suite of products as a tool to allow us to live our best lives and avoiding any ailments that could happen to customers in an uncertain world, from car accidents to being stuck in the wild .
Apple has announced several new Apple Watch models, including a high-end version priced at $799, designed to meet the needs of a handful of outdoor enthusiasts.It also added an option to its watch to detect when the user is in a car accident, as well as satellite connectivity Used on cell phones, designed to help people communicate when cell phone service isn’t working.
Here are the main highlights of the event:
The new iPhone 14 lineup
Apple has launched four new smartphones, including the new iPhone 14 with a 6.1-inch screen and the iPhone 14 Plus with a larger 6.7-inch screen.
The new iPhone 14 features a 12 MP main camera with bigger pixels, a faster aperture and an improved sensor. It also uses the same chip as last year’s iPhone 13 Pro model (A15), the first time a chip has been reused in years.
However, the new front-facing camera features autofocus for the first time, allowing it to focus at multiple distances in low light for better individual and group selfies. It also has a new motion mode that allows users to keep the video steady while moving.
Apple’s new Pro lineup has always-on displays and the ability to receive notifications and activities through what the company calls “dynamic islands,” with polarization at the top of the phone now considered a feature. The Pro series also features the first 48 MP camera on an iPhone.
A notable shift is that the iPhone 14 series also no longer requires a physical SIM card, instead using a digital “e-SIM” card. Now, users can store multiple e-SIMs on the same device and have multiple cellular plans and phone numbers on the same phone. It also prevents others from removing the physical SIM card if your iPhone is lost or stolen. Apple said that all US models of iPhone will no longer have a SIM card tray.
The iPhone 14 and iPhone 14 Pro will be available in five colors: Midnight, Starlight, Blue, Purple, and Red.
new apple watch
Apple introduced three new smartwatches at the event: Series 8, SE and Ultra.
At the high end, the Ultra model is designed to help users track Endurance training, scuba diving adventures and triathlons. The device lasts about 36 hours on a single charge, is more waterproof, and has an enhanced compass that works at night, in the ocean, and in other conditions.
On the low end, Apple updated the SE to be 20% faster than the previous version.it GPS models start at $249 and cellular models start at $299.
In the middle is the Series 8 model, Pricing starts at $399. Like earlier versions of Apple’s smartwatch, the Series 8 is designed to motivate users to stay active and healthy. Apple has also highlighted the Watch’s women’s health features, improving cycle tracking tools that can predict ovulation. According to the company, tracking data is kept on each device and can only be accessed via a passcode or Face ID. Apple doesn’t have the key to encrypt the data, so it can’t access it without your explicit permission.
The announcement comes as women’s data security has become a major focus following the Supreme Court’s decision to overturn Roe v. Wade.
New AirPods Pro 2
Apple showed off its latest generation of AirPods Pro, one of its bigger breakthroughs in recent years. The new AirPods Pro have 6 hours of listening time on a single charge, better than the originals. Now, each earphone and case itself makes a sound to help you find it. Swiping the headset up or down will increase or decrease the volume.
AirPods Pro now comes with improved Dynamic Noise Cancellation technology that cancels twice as much noise as the original. Meanwhile, a new adaptive transparency mode aims to reduce harsh ambient noise.
The AirPods Pro 2 will be available for $249 on Friday.
Satellite connection in an emergency
While Apple isn’t launching any groundbreaking new hardware products, at least one new feature could be a game-changer for customers — albeit in rare cases.
The new SOS feature via satellite, which Apple says has been in use for years, is designed for iPhone 14 devices can connect to satellites when not near ground towers. By allowing users to point their devices at satellites, the phone will help locate the satellites and users will be able to send and receive messages for emergency assistance.
The company said it created a short-text compression mechanism to compress messages that would take about 15 seconds to send if the user had a clear view of the sky. (It may take a few minutes if something like a leaf is in the way.)
Apple said it would alert local suppliers for help.
Correction: An earlier version of this story attributed the citation to the wrong analyst at CCS Insight.