A woman walks past an iPhone 13 Pro in an Apple Store on the launch day of the new Apple iPhone 13 series in Beijing, China, September 24, 2021.

iPhone 14: What to expect at Apple’s ‘Distant’ event

The product event, teased with the tagline “Distant,” will take place at Apple’s headquarters in Cupertino, California, and will be streamed live on Apple’s website and social media channels.

This year’s invitations feature a night sky with stars forming the Apple logo, leading some to speculate that the camera on the iPhone will get a major upgrade for better nighttime or long-distance photography. But in typical Apple fashion, the tech giant is rarely mentioned in detail as it gets people excited and urges customers to tune in on the big day.

The event kicks off Wednesday at 10AM PT/1PM ET and will be covered live by CNN Business. Here’s what to expect from CEO Tim Cook and his team.

As it has done every year for about a decade, Apple is widely expected to unveil its latest iPhones during its September keynote.

Apple is expected to make a big splash with the iPhone 14 — literally.Rumored to debut soon A 6.7-inch phone that isn’t a Pro model, which means it will have a larger screen size but no higher price tag. The rumor mill also hints that Apple may drop its cheaper mini-sized iPhones in the 14 series so that they don’t compete with iPhone SE sales.

Predictions suggest that the latest Pro models will be slightly slimmer, without the popular notch around the front-facing camera system present in the new iPhone models.

Apple watchers are also excited about the iPhone 14’s potential major camera quality upgrade — possibly shooting 8K video. If that happens, it could be one of the biggest changes to iPhone camera quality to date.

How Apple will price The iPhone 14 has become a test as the broader economic environment for the tech industry and consumers enters choppy waters. A handful of analysts are already predicting modest price increases for the latest and greatest iPhone models. “My expectation is that Apple may have to push prices higher,” Ben Wood, principal analyst at market research firm CCS Insight, told CNN Business ahead of the event.

Right now, the regular non-mini iPhone 13 starts at $799, the iPhone 13 Pro starts at $999, and the iPhone 13 Pro Max starts at $1,099. Some analysts predict at least a $100 price hike for the high-end Pro and Pro Max models. But given the pressure consumers face, he believes Apple will also “do everything in its power to minimize that pressure.” This could mean offering attractive trade-in bonuses, installment plans and other perks.

Despite rising inflation and other economic headwinds, Cook On the company’s most recent earnings call, it said there was no “clear evidence” of a macroeconomic impact on iPhone sales. That doesn’t mean the tech giant is immune to the deteriorating economic environment. The company reported a nearly 11% drop in profit in the three months through June, compared with a year earlier. The incident also comes amid supply chain disruptions linked to China’s zero-coronavirus policy.
Customers walk past the digital display of an Apple iPhone 13 pro inside the Apple Store on Fifth Avenue in Manhattan, New York City, on March 18.

Finally, there are rumors that Apple may remove the iPhone’s Lightning port in new models and opt for a design that charges via wireless MagSafe. There are also rumors that some US models may launch without a physical SIM slot as Apple moves to an eSIM-only design.

Apple Watch, iOS 16 release date, and more

New Apple Watch models are expected to be released Wednesday, including higher-end offerings. An official release date for iOS 16 is also expected to be announced, the latest update to be much-hyped that will let users personalize their iPhone lock screen (just like Android) and feature improved iMessage functionality.

what not to expect

With the new iPhone expected to take center stage, many analysts don’t expect Apple to release a new iPad or Mac computer until October. Of course, the rumor mill is always wrong about these things. Apple is also unlikely to unveil its previously rumored, much-anticipated AR headset on Wednesday.

Apple is still not expected to launch such an iPhone this fall, despite rival Samsung’s fondness for foldable devices.

CNN Business will have live coverage of Cook’s big production, so tune in here as the world’s most valuable tech company finally quells all the rumors and shows off some of its latest gadgets on the cusp of the busy holiday shopping season. stuff.

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