Google’s “Get Info” campaign is embarrassing

Photos of the Messages app on iOS and Android

Will Android and Apple play well?
photo: Florence Ion/Gizmodo

this week, with Mass unveiling brand new Folding Samsung’s devices and accessories, and Google launched its own ad campaign in an attempt to rally the army against Apple’s tyrannical rule in messaging.Google’s #getthemessage The campaign hopes to stir the ire of millions of troubled Android fans in order to encourage Apple to support RCS messaging, the recently adopted cross-platform standard for Google Messages.

got the message website Reads like my old bible class handouts Christian has all the talking points google wants me Just to remind people that as an Android user, it’s Apple’s fault that I can’t get the full resolution and functionality that Apple Messages offers.Google proposes That, Sometimes group messages are broken because they include people using Apple and Android, which often leads to “social frustration.”it even links to past reports Point out that there is evidence that children and teens are afraid of carrying Android devices around because they are afraid of being called the uncool green bubble.

When I saw the ad campaign go live, I immediately knew what Google was about.I remember reporting on Google SVP Hiroshi Lockheimer’s first tweet storm Regarding the inefficiencies of Apple’s proprietary messaging standard.Then the second time, A few months later, he called on Apple to make it easier for everyone.

But the latest #getthemessage campaign seems to be a bit all over the place. I’I’m struggling to understand exactly which demographic should follow Apple to make things better. Is it an eccentric Android old man like me who’s been complaining about the lack of equality in messaging since the platform’s early days? Or Gen Z –Users on TikTok have no problem picking up on the weirdest things riverdale Storyline and run with any horror shitshow tIs he CW allowed to show there? (I heard it was good.)

Why Madelaine Petsch Playing Cheryl riverdalethis part advertising campaign? Should she encourage young people to help bring the focus home?Furthermore, why is Vanessa Hudgens As part of this ad campaign, when she The last relevant IMDB entry is princess switcha Netflix-exclusive Christmas movie, and none of the favorites of my life? As an Android user, I have absolutely no emotional connection with these people. Not to mention, you can tell they’re reading the script from the screen. I don’t believe these famous people know what my life is like, I’m hanging out in Apple land with an Android phone.

What’s wrong with iMessage?

There is a real fragmentation of text messages between major mobile platforms. The Apple Messages app runs on the iMessage service and is used to send texts between iPhones and other iOS-enabled devices. It supports end-to-end encryption, better support for group chats, and high-resolution images and videos. However, when an Apple user sends a text message to an Android device using the default texting app, the message is sent out as an old-fashioned SMS or MMS message, which often affects Android users’ texting experience.

Google adopts RCSor Rich Communication Services, trying to resolve this dichotomy, it is Already used in other markets. RCS supports encrypted messaging, high-quality media sharing, and other modern features such as larger character limits and read receipts. If you can access RCS on Android Messages and chat with other Android users, you already have access to some of these features. This is the life of your iPhone-using friend.

Despite repeated requests from Apple to do the work, Google is trying to bridge the gap between iOS and Android Messenger.Emoji reactions that used to be limited to iPhone users have become usable Earlier this year, the company added support for them on Android.

This fragmentation will persist unless Apple wants to join RCS.But Apple is committed to preserving its walled garden curls and closed the door, Because it helps sell its hardware, it makes most of the cash out of it. The iOS 16 Beta already has the iPhone-exclusive ability to edit and delete iMessages. It is because of the tightly integrated nature of the iOS platform that this functionality is possible.

In any case, I wouldn’t be surprised if this activity fails, as Android users have moved on. Meta’s Messenger and WhatsApp have stronger hold Many other messaging apps on the market can use your phone number. Even though I’ve moved away from Android Messages, I find that most of my daily communication happens only in Instagram DMs.

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